Adelaida
LE.CHE Almond Milk
CONCEPT DEVELOPMENT
BRAND DESIGN
ILLUSTRATION
PACKAGING
SOCIAL MEDIA TEMPLATES
The branding for LE.CHE, a modern almond milk brand, was designed to reflect the product’s purity and natural origins, aligning with its health-focused formula free from artificial ingredients. The visual identity emphasizes a balance between freshness and warmth, appealing to a broad audience ranging from young adults to seniors. The design conveys a casual yet sophisticated style, capturing the brand's essence of wellness and clean eating while ensuring a connection with consumers who value natural and wholesome products.
Minutiae Content Co.
BRAND DESIGN
BRAND COLLATERALS
SOCIAL MEDIA
The branding for Minutiae Content Co., a writing and strategy firm founded by Amanda Lien, was designed to reflect the company’s focus on accessible and authentic content creation for B2B and tech entrepreneurs, small businesses, and startups. The visual identity combines modernity and elegance, using a thoughtful pairing of Serif and Sans typefaces to evoke a contemporary yet sophisticated presence. The design incorporates playful typography with tilted and overlapping elements to convey ease of reading and a sense of movement, while flat patterns and optical art provide a visual complement that draws attention without overwhelming. The overall branding captures the essence of Amanda’s personal touch and expertise, creating a dynamic and engaging identity that connects with clients seeking impactful strategies for digital success.
Studio Lewis
SOCIAL MEDIA DESIGN
SOCIAL MEDIA TEMPLATES
BRAND GUIDE
The branding for Studio Lewis, an in-house production studio specializing in storytelling strategies and resources, focuses on creating memorable videos that help companies stand out in their markets. With a vision to tell more human stories and foster deeper connections with audiences, Studio Lewis moves beyond traditional product-centric videos, offering a more engaging and personalized approach. The project involved designing a social media graphic line on Canva that enhances the studio's content, making it more dynamic and approachable for its community. The design is aimed at increasing accessibility and fostering a friendly, engaging online presence.
