Samira
Roommate
CONCEPT DEVELOPMENT
BRAND DESIGN
BRAND COLLATERALS
PACKAGING
UNBOXING EXPERIENCE
SOCIAL MEDIA TEMPLATES
MERCH DESIGN
For Roommate, a Mexican loungewear brand inspired by the 90s with a contemporary, fun, and feminine twist, the goal was to create a visual identity and packaging design that reflected the brand’s playful spirit. The result was a vibrant and dynamic identity that brought together nostalgic elements with a fresh, modern look, making it stand out in the market.
From the initial concept development to the execution of the brand design, every detail was carefully thought out, including the unboxing experience, ensuring that each customer interaction felt special and aligned with the brand’s identity. The social media templates and merch design extended this experience, creating a cohesive and immersive brand that resonates with its target audience.
Sinceramente Tuyo
NAMING
CONCEPT DEVELOPMENT
STORYTELLING
BRAND STRATEGY
BRAND POSITIONING
BRAND DESIGN
BRAND COLLATERALS
ART DIRECTION
SOCIAL MEDIA
ANIMATION
Developed the brand identity for Sinceramente Tuyo, an interior design studio based in Monterrey, Mexico, known for creating personalized and unique design proposals that reflect its clients' individual styles. The goal was to craft a brand that stood out in a competitive market, blending modernity, fun, and honesty—the core value of the studio. The result was a fresh and approachable brand that resonates with the studio’s purpose of designing with transparency and authenticity.
From the naming to the storytelling, every element was carefully crafted to ensure the brand communicated its values. The brand design included dynamic and modern visuals, and brand collaterals that conveyed uniqueness. Social media and internal templates were also designed to maintain consistency across digital platforms. I also created logo animations used in the teasers and brand launch videos.
Jiyuu
NAMING
CONCEPT DEVELOPMENT
BRAND STRATEGY
BRAND DESIGN
ART DIRECTION
COPYWRITING
STORYTELLING
BRAND COLLATERALS
Created the brand identity for JIYUU, an alternative streetwear brand for anime and manga enthusiasts, focused on empowering and celebrating authenticity.
Led the concept development, including naming, visual identity, art direction, and copywriting, to craft a cohesive brand story and purpose. Delivered multi-channel brand collateral that resonated with the target audience and aligned with the brand’s core values.
JIYUU means “freedom” in Japanese.
Konta
CONCEPT DEVELOPMENT
BRAND DESIGN
COPYWRITING
BRAND COLLATERAL
WEB DESIGN
Brand development for Konta, a digital platform that simplifies accounting and tax processes for micro-entrepreneurs. Developed the visual identity, including concept development, copywriting, and brand collateral, ensuring a cohesive and user-friendly experience across all touchpoints.
Designed the web interface and accompanying digital assets, ensuring a seamless brand presence across web and social media channels. Created templates and visual elements that ensured consistency and alignment with the brand’s purpose of simplifying complex tasks for users
